About RCB

RCB - Organizers of Matryoshka - Russian Day Festival

Russian Canadian Broadcasting (RCB) is the only mass media corporation in Canada that delivers Russian centric news and information through all three major media channels: television, newspaper and radio.

The company was established in 1993. Our main goal is to develop the Russian-language medium in Canada, and to promote the cultural values of our country's Russian-speaking community. We would like the children and grand-children of the recent immigrants to know other languages besides English. We want them to be able to read the Russian classics and modern literature, listen to the music and be familiar with the world-renowned Russian theater, and be generally in touch with their ethnic and historical heritage.

"Our Gazette" has been coming out since 1997; it is a weekly publication with a special supplement for crossword buffs. Our readership is estimated to be about 50,000 strong. The paper is sold in 5 Canadian provinces and in New York State. Our paper has established a good working relationship with the ITAR-TASS and RIA Novosti news services, so that we have the most up-to-date information from all corners of the globe at our fingertips. We also entered into a cooperation agreement with the Russian daily "Moskovsky Komsomolets", and we get the latest stories and news reports from Moscow on a regular basis.

Our television program, "Mix-TV", has a viewer base of over 200,000 Russian-speaking people. But in addition to that, our program is eagerly watched by families from Eastern Europe - people from Poland, Czechoslovakia, Yugoslavia, Bulgaria, etc. many of whom studied Russian at one time and are still fluent in it. The same refers to our radio broadcast called "The Intersection".

During the past 20 years, Canada's Russian-speaking community has grown and formed its own identity. Its growth tendency continues. The new immigrants are culturally sophisticated and very well-educated people. They adapt to the new life quickly and very well, but their interest toward the political and cultural events in Russia and the CIS countries does not fade away. We regularly organize concerts and tours of Russian musicians and theatre companies, which are immensely popular among the Russian community, so that the artists always play to full houses.

However the most important aspect of RCB's activities might have to do with the fact that a substantial segment of the audience in this country watches television, listens to the radio and reads newspapers exclusively in Russian. These are the older folks, the parents and grandparents of new immigrants, for whom our broadcasts and publications are practically the only source of information available. We do our best to make sure that the Russian-speaking readers, TV viewers and radio listeners are never in danger of finding themselves in an informational and cultural vacuum, that, rather than feeling like they were "marooned on a deserted island" in Canada, they could be right at home here.

For more information on RCB visit our website.

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