Leon Mitsner

Phone: (416) 371-2704,
Fax: (905) 882-6891,
Email: mbcs@mitsner.com
Website: www.mitsner.com

Thank you for your interest in advertising with Matryoshka, Media Broadcasting Creative Strategies Website (MBCS) and Russian Canadian Broadcasting (RCB), the only Russian media company in Canada to master all three formats of communication: TV, radio and newspaper. As well you are now capable of advertising at our website.

In the last few years the number of Russian speaking individuals in Canada has dramatically increased, especially in the Greater Toronto Area (GTA). RCB was formed as a response to an increasing demand for a Russian media company providing top quality programs (TV show, newspaper and radio broadcast) for this new population. These programs have the purpose of easing the transition to Canada and at the same time maintain the connection to the community?s countries of origins. Our combined TV, Newspaper and Radio package makes this possible. RCB is a prominent marketing and promotion company devoted solely to helping North American producers and retailers in reaching the Russian-speaking community in Canada. Most importantly RCB is involved in the creation of large festivities for this community, with the cooperation of the marketing company Media Broadcasting Creative Strategies (MBCS). Past events have clearly demonstrated that such festivities are highly effective and have helped sponsors in realizing their goals in this fast growing market. The services provided by the company to the public are: the TV program "MIX TV", the newspaper "Nasha Gazeta" and the radio broadcast "The Intersection". Our website provides multiple advertisement opportunities as well.

RCB was founded in 1993, with the first broadcast of the TV program, "Mix TV", which now airs every Sunday from 9:00 to 10:00 a.m. on CITY TV in Toronto, and is also shown in other areas across Canada. This program was created in response to the needs and demands of an ever-expanding Russian speaking audience in Toronto and through out Canada. We provide for a TV audience of over 300,000 people consisting of Russians, Ukrainians, Armenians, Lithuanians, Latvians, Estonians, Georgians, and many other nationalities. In addition we also have a significant Russian-speaking Jewish population. One of our program?s aims is to help this community maintain their knowledge of and facility with the Russian and English languages. An additional 300,000 individuals with varying degrees of fluency in the Russian language can be added to the advertiser's potential reach through the us of our services. According to the Toronto Star "Police and immigration sources estimate 200,000 Russian-speakers live in the GTA alone, with as many as 600,000 in all of Ontario and Quebec" (Toronto Star, Saturday, Dec. 15, 2000).

"Mix TV" provides a well-balanced program of news from Russia, entertainment, and highly skilled reporting aimed at giving the viewer insights into the Canadian lifestyle, culture, politics, and everyday events, locally, nationally and worldwide. Frequent contests encourage participation by our younger viewer, and provide a means whereby they may learn to speak and understand the native language.

We also publish a weekly newspaper ? "Nasha Gazeta" (which means "Our Newspaper" in Russian), which circulates in 5 Provinces (including Ontario) as well as in the State of New York. In addition through numerous prescriptions our newspaper can be found in many countries with a Russian-speaking community, for example, Israel, Germany, Belgium, France, the Netherlands, among many other former Soviet Union Republics. We send about 800 issues every week all around the world on the board of russian planes of Russian airline company Aeroflot. We enjoy a close working relationship with several news agencies around the world, including "France Press", "RIA News" and leading Russian information agencies and newspapers. This provides an immediate and consistent pipeline to the latest and hottest information and photographic material. "Nasha Gazeta? has an estimated readership of over 50,000. As well we publish a free newspaper "Fifth Friday" once every three months with estimated readership of over 64,000.

Lastly, we also offer a Russian language radio program, "The Intersection", broadcasted each Saturday from 07:00 to 09:30 am on CIRV FM (88.9 on the FM dial) with about 50,000 listeners and paid 24 hours daily radio program CRBC-Russian Radio(5,000 subscribers). These shows are hugely popular and is a valuable resource for you and us.

Our ongoing interest in bringing top quality media has led to the organization of many community events, such as beauty pageants and performances by famous musicians and artists from Russia. Our intentions in the making of these shows are to unite the community and allow it to enjoy spectacular shows made not specifically for the Russian speaking public but also for the English-speaking public as well. As a potential advertiser and/or sponsor, you have an opportunity to advertise and market your products and service through our multi- media services.

You will also have the privilege to be a sponsor of our shows and get publicity in the growing Russian-speaking community through out North America.

By participating in these projects not only will you be receiving great services but you will also be joining other well-known names, including Royal Bank of Canada, Western Union, Sprint Canada, Grand Touring Automobiles, Mercedes Benz of Canada, BMW of Canada, Giant Carpet & Rugs, Canada 3000, Finnair, Aeroflot, Touchstone Homes, Menkes Developments, Saab of Canada, ScotiaMcLeod, Columbia International Cllege, Pizza Pizza, Honda Canada, Roy Thomson Hall, Old Mill Pontiac Buick, Rosa's Place, Furnishings 2001, Martin Daniel, Cantu, Irena International Tours, Selene Furniture and others.

We thank you for your interest in our organization, and are eagerly awaiting your inquiries. For more information on marketing and advertising with RCB, you can also visit our main web site. You can contact us by:

Phone: (416) 371-2704,
Fax: (905) 882-6891,
Email: mbcs@mitsner.com
Website: www.mitsner.com

We thank you for your interest in our organization, and are eagerly awaiting your inquiries.

Sincerely yours,
Leon Mitsner
Creator of Matryoshka
Media Broadcasting Creative Strategies